This policy has been created to inform you how we process your personal data , including:

  • Collection
  • Use
  • Disclosure
  • Transfer
  • Storage and
  • Disposal

Novacroft respects and values the security and privacy of its employees, customers, suppliers and other third parties.  Novacroft follows strict security procedures in relation to the storage and disclosure of personal information in order to prevent unauthorised access to it. Novacroft aims to comply with applicable standards, legislation and regulations such as the UK General Data Protection Regulation (UK GDPR) and other relevant privacy legislation and Privacy and Electronic Communications (EC Directive) Regulations 2003.

Our Privacy Promise

We promise:

  • To keep your data safe and private
  • Not to sell your data
  • To give you ways to manage and review your marketing choices at any time

We keep you informed about why and how we process your personal data and only use your personal information for the purposes for which we collected it.  Your personal data is not shared outside Charles Novacroft Direct Limited unless there is a lawful basis to do so. We have the right to process your personal data where one of the following applies:

  • To fulfil a contract we have with you, or
  • When it is our legal duty, or
  • When it is in our legitimate interest, or
  • When you consent to it

A legitimate interest is when we have a business or commercial reason to process your personal information. If we rely on our legitimate interest to use your information, then we will tell you so we are open, fair and lawful.

Novacroft is registered with the Information Commissioner’s Office Data Protection Register.  Registration number: Z6399713. Contact

Novacroft’s internal Data Protection Officer contact is our Chief Compliance Officer, who can be contacted via

The information we collect and how we use it

Novacroft is committed to ensuring that the privacy of users is protected. Novacroft may collect, store and use the following kinds of personal data (this list is non-exhaustive):

  • information provided to us in order to provide you a service on behalf of our customers
  • information you provide to us related to a child in order to provide you a service on behalf of our customers
  • information that you provide to us for the purpose of registering with us
  • information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters
  • information about your visits to, and use of, this website (e.g. your IP address), geographical location, browser type, referral source, length of visit to this website and the number of page views so that we can optimise your website experience, including name and email address
  • cookies so we can optimise your website experience (see below or our cookie policy)
  • any other information that users choose to send to us from time to time, to provide a service

Novacroft, its subcontractors and/or associated companies may contact you by post, email, fax or telephone to ask you for your feedback and comments on our services. Novacroft, its subcontractors and/or associated companies may also wish to provide you with information about special features of Novacroft’s website or any other news, services or products which we think may be of interest to you, based on your past preferences.

Click here to let us know if you would like to receive this information from us, and by which method.  If you do not wish to receive this information, please tick the relevant boxes so we can remove you from our contact list.

If you wish to stop receiving some or all of the information that Novacroft may send, you can amend or remove your details at any time by emailing a request to us at

Novacroft does not sell the personal information that we hold on you.  Information may move between Novacroft and authorised third parties in order to provide you with the service required. No personal data is transferred outside the UK.

Novacroft applies its retention policy so that personal data is retained only for the period that it is required, after which time, the data is securely deleted.

Novacroft does not use automated decision-making or use the personal data collected for profiling of individuals.

Your Rights as the Data Subject

In accordance with your rights under UK General Data Protection Regulation (UK GDPR) and other relevant privacy legislation, you may :

  • request an amendment of your personal data processed by Novacroft,
  • request access to your personal data
  • object to processing or withdraw consent at any time where we have relied on your consent to process your personal data
  • request the personal data is not further processed while an issue is resolved
  • request that you are not subject to automated-decisions or profiling
  • choose to stop receiving direct marketing materials from us at any time
  • complain to the Information Commissioner’s Office (ICO) if you do not think we have adhered to our Privacy Policy

Security of your information

Novacroft follows strict security procedures in relation to the storage and disclosure of the information given to us. We adhere to strict security standards. This is to prevent unauthorised access or unlawful processing of your personal information. We keep your information confidential and store it on a secure server behind a firewall. We use secure socket layer software (SSL) to encrypt all of your personal information transmitted through the website.  Novacroft’s internal procedures cover the storage, access and disclosure of your information.

Novacroft uses your information only as set out in this Privacy Policy and will not sell, rent or pass your information on to others for marketing purposes without your express consent.

Our Website

Personal data is held on Novacroft’s “contacts and administration” database either because of work Novacroft has undertaken or is currently engaged in, or because Novacroft believes that clients and other registered website users may be interested in receiving material from Novacroft about our business and services. This allows Novacroft to manage our relationships effectively and ensure that you do not receive unwanted communications or material.

Analysis of your information on our website

Novacroft uses Google Analytics to analyse the use of this website.  Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers.  The information generated relating to our website is used to create reports about the use of the website. Google will store this information.

Google’s privacy policy is available at:

Cookies for our website

Cookies are used on Novacroft’s website in accordance with our Cookie Policy: A cookie is a text file sent by a web server to a web browser, and stored by the browser.  The text file is then sent back to the server each time the browser requests a page from the server.  This enables the web server to identify and track the web browser.

Changes to our Privacy policy

By providing your personal information via phone, email, or online, you are allowing Novacroft to use that information for the purposes it was collected, as set out in this Privacy Policy. If we change our Privacy Policy we will post the changes on our website.  We may place notices of changes on other pages of the website, so that you are always aware of the information we collect and how we use it. We may also email you should we make any changes to allow you to change your preferences or withdraw your consent at any time.

This website contains links to other websites.  Novacroft is not responsible for the privacy policies or practices of third party websites and makes no representation or warranty about the suitability or content of those websites, or that they will be error-free.

About Novacroft

Under the UK General Data Protection Regulation (UK GDPR) and other relevant privacy legislation, for the purposes of the Novacroft website and for our employees (or contractors), Novacroft is the Controller. In other cases where Novacroft provides products or services on behalf of a customer, Novacroft is the Processor.

Novacroft is a trading name of Charles Novacroft Direct Limited, registered in England and Wales Number 3601214, a member of Novacroft Group Limited.  Registered Office: Seebeck House, 1 Seebeck Place, Knowlhill, Milton Keynes, MK5 8FR. VAT Registration Number: 722415563.

Version 3: 16th June 2023