Politicians urged to champion pioneering social action reward and recognition programme

Novacroft will be at all three major party conferences this year for the first time, promoting its smartcard-based Ucando-it programme ahead of pilot projects around the country. 

Novacroft will join Waitrose and National Grid on the stand hosted by responsible business membership organisation Business in the Community, whose theme for the conferences is innovation to address challenging problems.

The innovative Ucando-it programme helps cities and regions address national and local problems and priorities, producing measurable outcomes relating to issues such as health inequality, public service efficiency, community action, skills development and public transport use.

Novacroft is taking Ucando-it direct to politicians following interest from ministers and workshops in which city council leaders and representatives from health, finance, education, community and public transport have identified local issues the programme could be designed to impact.

As the company prepares to launch pilot programmes in three UK cities it aims to create Ucando-it champions among conference visitors who will engage with potential programme sponsors in the public, private and charity sectors.

Chris Leech MBE of Business in the Community says:

What Novacroft has done extremely well with Ucando-it is harness technology to drive social good and encourage social action. It encapsulates everything we try to promote, from social action to employability and volunteering to use of public transport.

Debra Charles, founder and CEO of Novacroft says:

Bringing Ucando-it to the party conferences is a great way for us to get across to politicians and council leaders that it’s a game-changer and completely revolutionises the way businesses and other organisations can engage, support and inspire the communities they serve.

With the effects of the economic downturn still being felt by communities and government budgets continuing to be cut, Ucando-it has a role to play in helping the public sector get more for less, saving money while also improving services.