Tracey Cunnington - Marketing Assistant

Local projects supporting local children to benefit from Novacroft fundraising

Novacroft has raised £1494.63 to help tackle child poverty in Northamptonshire, following a year of fundraising and volunteering support for the Northamptonshire Community Foundation and Northampton Chronicle & Echo‘s Fair Deal for Kids appeal.

The money raised will go towards projects supporting children in low income families.

Fair Deal for Kids, launched in 2015, is a dedicated fund for community groups and volunteer organisations that focus on tackling child poverty across the county, and was chosen as Novacroft’s Charity of the Year 2019 following a company-wide vote.

Team members at Novacroft fundraised via curry afternoons, cake sales, Christmas advent activities, and a sponsored climb up London’s famous O2 in September. In addition, Novacrofters have volunteered their time to support charities previously benefitting from Fair Deal for Kids funding, such as Home-Start Northampton, who received guidance in raising their social media presence.

Debra Charles, Novacroft Founder and CEO, said:

It’s heartbreaking to know that so many children are living in poverty in Northamptonshire. Fair Deal for Kids is an amazing cause, truly helping communities thrive as best they can. By making a difference to children in Northamptonshire, Fair Deal for Kids is supporting not only the future of our county, but of the country too. Everyone at Novacroft is proud to have been part of that in 2019.

Child poverty was highlighted as a priority need in Northamptonshire in the Hidden Needs Report commissioned by Northamptonshire Community Foundation in 2018.

Rachel McGrath, Deputy CEO of Northamptonshire Community Foundation, said:

We are delighted that Novacroft have chosen to back our Fair Deal for Kids appeal and raise much needed funds to tackle child poverty in Northampton. We know that child poverty can have devastating consequences for a young person’s wellbeing. Many children in poverty can’t afford to have their friends around, travel to see friends or meet friends to eat out. It may mean feelings of exclusion, embarrassment, anxiety, feeling worried about parents, being bullied and judged and left with fewer opportunities. The generous funds raised will go towards projects providing free activities and support to children to reduce the burden on low income families that can’t afford some of the things others take for granted.

During its twenty one years in business, Novacroft has supported many local causes, raised over £30,000 and donated many hours of voluntary support.

Novacroft continues to work with charities to support their futures. The company is currently running a series of charity forum events, focusing on what life will look like for charities in 2030, and how they can ensure a thriving future. Find out more here.