‘The Art of the Possible’ workshop explores the opportunities of new social action reward and recognition programme

Twenty six senior delegates representing the city council, health, finance, education, community and public transport accepted an invitation from the Northampton-based smartcard specialist to discuss its Ucando-it social action reward and recognition programme.

At the day-long workshop they considered the city’s key priorities and problems and how these could be addressed and solved by Ucando-it, which encourages people to get active, get out and about on public transport and get involved in their communities and, as a result, get rewarded by their favourite brands.

Uniting Novacroft’s technology and talent with its commitment to playing a part in positive social change, Ucan-do-it aims to support citizens’ self worth, public services and community empowerment and has been endorsed by Business in the Community.

Delegates identified several local issues Ucando-it could be designed to impact, including school absenteeism, volunteering as a route into employment and behavioural change for health and wellbeing. These are now being investigated in more detail so Novacroft can create a model to tackle them.

Novacroft founder and CEO Debra Charles says:

Ucando-it can be tailored to help councils, commerce and the third sector work together to rise to specific local and regional challenges and to cost-effectively generate data providing greater clarity on community views and consumer behaviour.

We are excited about the prospect of using what we learnt from The Art of the Possible workshop to develop our first Ucando-it pilot programme and see our vision of using smartcards as a force for positive change come to life.