Tracey Cunnington - Marketing Assistant

New online platform introduced for 5000+ Military Vehicle Trust members

The Military Vehicle Trust (MVT) has worked with Novacroft to launch a new online membership application system, membership card production process and customer helpline; improving the member experience and creating new income streams for the charity.

The new customer support tools are bringing easier and faster application and support services to members of the military charity, which is dedicated to the conservation of ex military vehicles from the UK and overseas.

We are a charity run by volunteers with a rising membership base. To be able to grow, it has been important for us to get to grips with the increasing demands of handling personal data, running the membership database and the timely delivery of membership cards.

– Simon Johnson, MVT Chairman

MVT membership cards are being despatched from Novacroft’s production bureau within 24 hours, enabling members to benefit from them almost three weeks sooner than before.

At Novacroft, we’re on a mission to help charities to be ‘fit for the future’ by embracing technology.

– Debra Charles, Novacroft CEO

The first membership card produced in Novacroft’s card production bureau was for Peter Proctor, a 98 year old former Hurricane pilot who served during World War II. Peter was recently made an honorary MVT member and received his card at a presentation at his Mid Lancs branch. Peter is photographed below (centre) receiving his membership card from Angela Brown, Mid Lancs MVT Secretary, and Simon Johnson, MVT Chairman.

For Peter and the charity’s other 5000+ members across the country, the new online features mean they can apply and manage their information online, anytime, that costs should remain low and that cards are in their hands within just a few days of application.

Novacroft was the company that we felt best suited our needs. With the new system up and running, the Trust can continue to grow knowing that the membership system will be able to cope well into the future. 

Simon Johnson, MVT Chairman

The new technology behind the membership platform and support services, which have been developed in line with new General Data Protection (GDPR) regulations, has delivered more robust data controls to MVT, meaning a significant reduction of the risk of data breach within the charity’s internal processes and, most importantly, for the people it serves.

The new developments are equipping MVT for continued growth, member engagement and customer satisfaction in the digital age.

As charities strive to embrace new technologies to ensure they remain competitive and continue to make a measurable impact on society, MVT’s new online membership platform underlines the benefits of harnessing digital to streamline costs, processes and ultimately to give their members peace of mind.

In an increasingly digital age, innovation is the way forward for charities. I love innovation – its ability to have a positive impact on people’s lives is an amazing thing. Making a difference to Peter, and many others like him, is what’s driving us.

– Debra Charles, Novacroft CEO

Novacroft is running a free, half day forum on 22 March in London, with the objective of helping charities be ready for future, more information and registration here.

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